Is Xander a DSP?
Xandr is making AT data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest. Xandr Invest is built off of AppNexus’ DSP technology, which Xandr has invested in since it acquired the platform in 2018.
What is Xandr ad tech?
Xandr is a data-enabled technology platform powering a global marketplace for premium advertising. Our combined assets including trusted partnerships, powerful technology and automation, and data and identity solutions enable us to power one of the world’s largest marketplaces for premium advertising.
Does AT sell Xandr?
AT’s ad-tech unit eyes $1 billion in TV spend amid reports of attempted sale. Since then, AT has consolidated its ad sales operations by moving Xandr into WarnerMedia. However, Xandr will not be a part of the upcoming merger, AT CEO John Stankey told investors Monday, and will instead be retained by AT.
What is AppNexus used for?
AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP) and supply-side platform (SSP) functionalities.
Is Xandr a DSP or SSP?
Xandr Invest is the rebranded AppNexus DSP, and Xandr Monetize is the rebranded SSP. Community is Xandr’s proprietary data-infused marketplace that can be accessed by buyers only through Invest, and by sellers only through Monetize.
What is a DSP in advertising?
A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.
What did Xandr used to be called?
AT Advertising and Analytics
|Formerly||AT Advertising and Analytics (2018)|
|Predecessors||AT AdWorks Turner Advertising|
|Founded||September 25, 2018|
|Headquarters||New York City, New York , U.S.|
Is AppNexus free?
NEW YORK, May 3, 2017 /PRNewswire/ — AppNexus, the world’s leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding solution, available free to all publishers that meet AppNexus’ quality guidelines.
Is AppNexus a DSP or SSP?
How does a DSP make money?
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for.